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Discover the collection
Renewed and renewable, Regenerate Your Jeans revives old jeans forgotten in the back of the closet. A line of 5 styles to choose from, to have a unique reinterpretation of your old jeans. Made in collaboration with Michela Gattermayer, fashion editor and denim enthusiast, they are all handmade in Italy and customized with decorative trims.
Denim is a material that changes with time, absorbing the stories and adventures it goes through. Travels, encounters, memories.Â
With Regenerate Your Jeans you can preserve the uniqueness of your favorite pair but also support ethical, sustainable and made in Italy manufacturing, the result of a simple circular economy project. Just choose from the available models and proceed to check-out. We will collect your jeans and transform them into a new product that can continue to tell your story.
We personally take care of the shipping. When you purchase one of the Regenerate Your Jeans bags, you will enjoy a free butler service. We'll send a courier to your address, to pick up your pair of jeans, on a mutually agreed date, and we'll return it to you as soon as its transformation has taken new shape, through the hands of our artisans.Â
