"We turn waste products into things of beauty because there is no contradiction between being functional, eco-friendly and beautiful. We believe that something fine and useful can be gleaned from the consumer society and from wastage"
This is Regenesi, a company whose origins in May 2008 were due to the intuition and enthusiasm of Maria Silvia Pazzi.
Regenesi designs, manufactures and markets original design products - with a high reputation for quality - produced from post-consumer recycled materials.
The intention is to promote "sustainable beauty" and so represent a lifestyle.
It amounts to a range of products of various types, going from household objects to fashion accessories.
The common thread lies in the innovative use of post-consumer materials - previously employed only for goods in everyday use or incorporated in non-visible product components - that are used, from now on, not only in a functional, healthy and appropriate way but also to generate something attractive and up-to-the-minute.
Aluminium, glass, plastic, leather and cardboard - when treated with innovative processing techniques that ensure quality standards identical to those of virgin raw materials - become desirable objects.
The company is responding, in this way, to the raising attention for eco-sustainability, an ever more widespread and popular demand in the modern world.
The ambition is actually to promote the imprinting of Italian design and the quality of a product that is also ethically attractive - on a worldwide community of "responsible consumers", leaving its mark in a field in which we are the envy of the world and that is perceived as an enormous value, the Italian Life Style.
The collections are created by the best-known international designers, such as Denis Santachiara, Giulio Iacchetti, Marco Ferreri, Matali Crasset, Setsu and Shinobu Ito, who - through interpretations with unfamiliar materials and a different creative approach - have produced objects with the potential to excite and release new energy.
Regenesi will also give opportunities to up-and-coming young designers, both through projects undertaken with Italy's best design colleges and with the international community, progressed through the company's website.
Partnership arrangements are currently in place with the Polytechnic University of Turin and the University of Venice.
Products are for sale online at www.regenesi.com and, on certain occasions during the year, at temporary showrooms in the major European cities. These occasions will be announced directly on the events section of the site.